3 Mobile / Buyers guide / Wham
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Concept for the redesign of the buyers guide for the innovative mobile operator. An engaging layout, direct headlines and confident use of product images were employed to create a guide that would drive customers to pick it up in-store.


3 Mobile / Shop-in-shop concept for HMV / Wham
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The ‘See Music’ campaign and shop-in-shop concept was especially developed for HMV to demonstrate how the 3 Mobile offer could complement that of the entertainment store and work within an HMV retail environment.


Waterstones / Student campaign / Conran Design Group
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Design and copywriting for a tongue-in-cheek campaign for the start of the new academic year. Applied to shop windows, banners, counter-top cards, bookmarks etc.


Peter Jones (part of John Lewis) / PJ2 / Four IV
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Identity, instore graphics and signage for a temporary shop selling furniture. PJ2 operated while the main Peter Jones store was being refurbished. The transient nature of the project was instrumental in the choice of materials used for both the graphic and interior design.


Falkiner Fine Papers / Identity / Nucleus
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Identity for a store selling handmade and unusual papers plus materials for bookbinding and calligraphy. Applied to stationery, swatch folders and packaging.


Hotpoint / Brandbook / Wolff-Olins
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The book communicates the brand idea 'designed for the real world' through unpretentious everyday language and realistic photography of daily life.


Hotpoint / Brand guidelines / Wolff-Olins
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Design development and guidelines for the re-brand of Hotpoint.


Hotpoint / Product catalogue / Wolff-Olins
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The first catalogue produced directly from the brand guidelines.


Iriver / Brandbook / AIG / Illustration Sofie Eliasson
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Designed to reflect Iriver's brand attitude: a young company that can break the rules of the portable music and media player business.