St Clements / Identity
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Identity for a dental practice that is especially aimed at treating patients with a fear of the dentist. The smile is used as a linking device to bring the two parts of the name together.


St Clements / Website
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The index card concept and colourful design is a deliberate alternative to the usual clinical look of dental practice websites. Each 'card' conveys essential information for patients such as price list, location maps and booking form.


English Garden Baby Food / Identity
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Concept for a premium organic baby food brand to be launched into the German market and targeted at 'LOHAS'. The brand story describes an English garden as a place where fruits and vegetables are nurtured and where babies and young children can explore how they grow and how they taste. Products would be as good as home-cooked. Designed to be simple and easily recognisable, the logo also illustrates the natural and wholesome ethos of the brand.


English Garden Baby Food / Packaging
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German baby food is traditionally packaged in glass jars with conservative labels. This new brand is designed to be fun, eye-catching and fresh whilst reflecting the premium price-point. On-shelf stand out is created not only through the design but also the format of convenient recyclable plastic pouches (new in the German market). The ingredients appear as simple silhouettes designed to appeal to babies and young children. The three age-ranges are clearly communicated through icons and the background colour of the picnic cloth.


Mayform / Identity
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Identity for an architect. The bespoke font is created from pure geometric forms to create a simple aesthetic that is inherent in his work.


Mayform / Plan design
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Eyecatching layout and colour concept for an architectural competition for the design of a housing development in Innsbruck. The aim was to create a set of plans that clearly communicates the architectural concept and stands out from the hundreds of other entries in the presentation exhibition.


IDEO / Creative pitch
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Pitch for a portfolio of healthy snacks for time-starved Munich-based executives, to be eaten on-the-go. In an already saturated market the idea was to focus on the power of nutrition and move beyond 'healthy' to deliver performance-enhanced snacking. The strategy, naming (Treibstoff means fuel in German), strong logo and masculine packaging all pay into this concept